What's Kewpie? And why is it such a hit in the Philippines?
Kewpie is very famous for its Japanese Mayonnaise and Dressing products. In fact, their Roasted Sesame is considered to be the #1 Salad Dressing in Asia. And rightly so. One taste of this rich, creamy dressing and you'd know for sure that your Lettuce & salad has finally found its perfect match. No turning back to other brands.
Now, Kewpie may have been a new player in the Philippines but going back to its roots, Kewpie dates as far back as 1919 in Tokyo Japan when it was established as a food manufacturer. It was in 1925 when it launched its flagship product - Kewpie Mayonnaise. It was unlike any other mayonnaise because instead of using whole eggs just like in a traditional mayonnaise recipe, this highly nutritious mayonnaise was made using only egg yolks. Mighty curious about the cute doll logo? Kewpie is actually the name of the doll, a baby cupid character that was so very popular at the time, conceived by American cartoonist Rose O'Neil.
Going back to Kewpie's (the food brand) establishment, the rest, as they say, is history. It sure has taken us by storm and has become not only a very high-demand foodservice supply but also a household staple. There are a number of Kewpie manufacturing plants across South East Asia. The official Kewpie Philippines currently sources stocks for local distribution in Vietnam and Thailand. With the phenomenal rise in popularity of Kewpie not only in the Philippines but in Asia (and around the world) in the past couple of years, let us check the flagship products of Kewpie and their versatile uses.
Let us start with Kewpie Japanese Mayonnaise. Compared with other mayonnaise, you'll immediately notice the difference in Kewpie's texture and color. Kewpie mayonnaise is a pale yellow as compared to the white color of the mayonnaise we normally use. The reason for this is because Kewpie uses ONLY egg yolks instead of the whole eggs, making it perfect for a Keto and Low Carb diet plan. It is composed of 70% vegetable oil, 30% eggs, rice vinegar & other spices.
Kewpie Roasted Sesame Dressing is the most popular dressing in Asia for its superior taste and rich aroma. It can be used in a wide variety of dishes from pasta, gourmet sandwiches, shawarma, salad, fried meats such as tonkatsu, as topping in California Maki, and many more. Its unique composition is made up of soybean oil, mustard seed extract, sesame seed, and oil.
Want variety? Then Kewpie Spicy Cheese is a must-try! It is a dressing with a hint of spice - rich cheese sauce combined with spicy chili. It's a fantastic complement to meat dishes and fried chicken. Add it onto your baked sushi or make it as a secret ingredient to tasty burgers for some variety.
Another wonderful dressing slowly making its way to the heart of connoisseurs and consumers is Kewpie Sesame Soy. It can be characterized as having bursts of flavor from the harmonious combination of fried sesame, the rich taste of soy sauce, and a hint of sourness from vinegar. It can be best paired with your greens, fried chicken, baked fish, and grilled meats. It can also be added as a delightfully tasty finishing sauce to your pasta, steamed fish, and other savory dishes.
For simpler, mild-tasting dressing, Kewpie's XOT Mayonnaise Base Type is a very good choice. The plain-tasting Mayonnaise is perfect for combining with other condiments. What is really nice about the XOT is that it is water-resistant, freeze-resistant, and heat-resistant. It easily blends with other flavors to prepare sauces and dips as it holds water very well and keeps its perfect formation. Some really good applications for this base mayonnaise are toppings for sushi, coleslaw, hotdogs and burgers, and many others.
Like creamy and cheesy? Kewpie Caesar Dressing produces a very cheesy taste perfect for dips, pasta, and other savory dishes. It consists of a creamy blend of cheeses, black pepper, and an aromatic mixture of garlic and anchovy. Make your comfort food heavenly by adding Kewpie Caesar to burgers, carbonara, pizza, or as a dip to french fries.
Kewpie's Rice Improver is a handy ingredient for the food service. It helps rice keep softer during cold storage. It consists of vinegar and other seasonings that aid rice to absorb water effectively, resulting in a very good rice texture and visual presentation.
Don't be the last to discover the many wonderful dishes you can create with these Kewpie products! As their tagline says, Kewpie brings "love around the kitchen table".
Delicious, nutritious, and a favorite food staple, make Kewpie a part of your menu today!
About 5S Distributors
5S Distributors, Inc. ("5S Distributors" or "5S"), is a foodservice distributor in the Philippines based in Cebu. 5S Distributors is formerly known as MSCS PrimeGoods, Inc. (MSCS) Cebu Branch which opened on September 3, 2018. It became a subsidiary of MSCS effective on April 11, 2023.
5S Distributors also directly serves its customers in Bohol, Dumaguete, and Bacolod, among others.
5S distributes its wide range of products including Kewpie products initially in the Foodservice such as restaurants, cafes, hotels, commissaries, canteens, schools, bakeshops, etc. The 5S customers for different products in Cebu include Pages Holdings, Titay's, Waterfront Hotel & Casino, Harbour City, Dusit Hotels and Resorts, Rico's Lechon, 10,000 Roses Cafe, Winger's Unlimited, Bo's Coffee, Cardinal Bakeshop, Choobi Choobi, Ongkin King, Waterworld Cebu, among others.
To know more about the products and request a quote, feel free to send your inquiries to any of the contacts below:
Greater Manila Area Distributor - MSCS PrimeGoods, Inc.
Looking for a supplier of a variety of Kewpie products in the Greater Manila Area or National Capital Region and nearby provinces such as Cavite, Bulacan, Laguna, and Rizal? You may also contact directly our parent company, MSCS PrimeGoods, Inc. through the following web link: MSCS PrimeGoods, Inc. - Manila.
For other Visayas and the Mindanao-based customers, we serve our customers through cargo shipping options. Contact our friendly Sales Team to know how.